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NAIA

Campuses

Ideas from NAIA Institutions

Champions of Character is most impactful when it becomes part of the culture of an institution — integrated into daily interactions, team expectations, leadership development, competition, academics, and community engagement.

Across the NAIA, institutions are creating meaningful ways to educate student-athletes, recognize character, and provide opportunities to live the five Core Values: Integrity, Respect, Responsibility, Sportsmanship, and Servant Leadership.

The examples below highlight strategies institutions can adapt based on their own campus culture, resources, and community partnerships.

Building a Culture of Character

The strongest Champions of Character programs are not standalone events. They become part of the identity and expectations of an athletics department.

Creating a Department-Wide Character Model

Bushnell University incorporates Champions of Character into its department philosophy through the Tri-Athlete Model: developing student-athletes in Competition, Classroom, and Character.

The model reinforces:

  • Excellence in athletics
  • Academic achievement
  • Personal growth
  • Service to others
  • Character development
The five Core Values are integrated throughout team programming, leadership opportunities, community engagement, and the student-athlete experience.

Carroll College, the inaugural NAIA School of Character, created a department-wide model that connects its culture directly to the Core Values.

Carroll’s model focuses on:

Lead With

  • Passion
  • Courage
  • Integrity

Be Responsible For

  • Respect for self and others
  • Commitment to team
  • Serving others

Be a Champion In

  • The classroom
  • The community
  • Practice and competition

The model is displayed throughout athletics facilities, included in student-athlete resources, and reinforced through orientation and team expectations.

  • Create a department character statement
  • Define what the Core Values look like on your campus
  • Include character expectations in handbooks, orientations, and team agreements
  • Display Core Values in athletics spaces

Educating Student-Athletes on the Five Core Values

Champions of Character education is most effective when student-athletes understand what the Core Values mean and how they apply in real situations.

One Campus Character Liaison shared an annual training model that includes:

  • Introducing each Core Value
  • Defining what each value looks like in practice
  • Breaking teams into small groups
  • Discussing character-based case studies
  • Connecting lessons to everyday student-athlete experiences

Teams discuss scenarios involving:

  • Handling adversity
  • Sportsmanship after competition
  • Leadership challenges
  • Team conflict
  • Personal responsibility

  • Add Champions of Character education to preseason meetings
  • Use discussion-based activities instead of only presentations
  • Create team-specific examples of Core Values in action

Student-Athlete Leadership Development

Student-athletes often become the strongest ambassadors of Champions of Character when given leadership opportunities.

Examples from NAIA institutions include:

  • Student-athlete leadership groups
  • Character ambassadors
  • Peer mentoring programs
  • Student-led discussions

One institution uses a “train-the-trainer” approach where student-athlete leaders meet regularly for leadership development, discuss campus needs, and bring ideas back to their teams.

Carroll’s Association of Student-Athletes (ASA) has supported campus-wide initiatives including: 

  • Establishing a campus food pantry 
  • Organizing blood drives 
  • Hosting food drives 
  • Supporting holiday giving initiatives 
  • Creating leadership opportunities for student-athletes 

Carroll ASA leadership also helped establish a conference forum designed to support other institutions in strengthening their student-athlete leadership programs. 

  • Empower student-athletes to create initiatives 
  • Provide leadership training 
  • Allow teams to identify areas of need within the community 

Integrity, Respect & Sportsmanship

These Core Values are often demonstrated through how student-athletes represent themselves, their teams, and their institutions. 

The Carroll football program partnered with a community organization to provide education focused on: 

  • Respectful relationships 
  • Advocacy 
  • Responsibility 
  • Supporting others 

Senior football leaders helped facilitate conversations with younger teammates, creating a peer-led approach to character development. 

This initiative demonstrated: 

  • Integrity through accountability 
  • Respect for others 
  • Responsibility within a team and community 

  • Partner with community organizations 
  • Use upperclassmen as mentors 
  • Create opportunities for student-athletes to lead discussions 

Promoting Sportsmanship During Competition

Institutions encourage sportsmanship through intentional messaging and recognition. 

Examples include: 

  • PA announcements highlighting Core Values 
  • Facility signage 
  • Pre-game reminders 
  • Recognition of positive behavior 
  • Team and coach awards 

Bushnell has emphasized sportsmanship through: 

  • Team Sportsmanship Awards 
  • Team of Character recognition 
  • Coach of Character recognition 
  • A continued focus on respectful competition 

  • Celebrate examples of sportsmanship publicly 
  • Recognize opponents, officials, and support staff 
  • Connect competition expectations back to Core Values 

Responsibility: Academics, Wellness & Accountability

Responsibility includes the choices student-athletes make in the classroom, in competition, and in their personal lives. 

Bushnell connects responsibility to academic success through: 

  • Academic support partnerships 
  • Study hall expectations 
  • Team academic goals 
  • Dedicated student-athlete spaces 

  • Celebrate academic accomplishments as character achievements 
  • Develop peer academic mentoring 
  • Connect classroom success to Responsibility 

Holistic Student-Athlete Development

Institutions demonstrate Responsibility by supporting the whole student-athlete. 

Examples include: 

  • Mental health education 
  • Wellness programming 
  • Nutrition resources 
  • Leadership development 

Bushnell provides mental health support through partnerships with counseling services and dedicated resources for student-athletes.

  • Normalize wellness conversations 
  • Include mental health education in team programming 
  • Connect self-care to Responsibility 

Servant Leadership Through Community Engagement

Service projects with established community partners are one of the most common ways institutions bring Champions of Character to life. 

  • Project Hope 
  • Food drives 
  • Community service days 
  • Adopt-a-Family programs 
  • Special Olympics clinics 
  • Youth engagement opportunities 

Bushnell student-athletes completed thousands of community service hours through department-wide and team-specific initiatives. 

Student-athletes participate in service opportunities including: 

  • Special Olympics and Unified Champion School programming 
  • Youth character education visits 
  • Community food initiatives 
  • Blood drives 
  • Hygiene supply drives 
  • Nonprofit partnerships 

Carroll women’s basketball student-athletes visit local schools to teach the Core Values and encourage younger students to become Champions of Character within their own communities. 

  • Partner with local schools 
  • Create annual service traditions 
  • Allow teams to identify causes meaningful to them 
  • Connect service experiences back to specific Core Values 

Recognizing Character

Recognition reinforces that character development is valued alongside athletic achievement.

  • Champions of Character awards 
  • Student-athlete impact recognition 
  • Team character recognition 

Recognition of student-athletes who demonstrate leadership, service, and commitment to department values.

  • Create a Champions of Character award 
  • Highlight a Core Value each month 
  • Recognize character moments throughout the year 
  • Include character awards at team banquets 

Creative Ideas from NAIA Institutions

Additional ways institutions are bringing Champions of Character to life: 

  • Character-focused speakers 
  • FCA discussions connected to Core Values 
  • Service-learning tracking platforms 
  • Team service requirements 
  • Traveling trophies recognizing service participation 
  • Mission trips 
  • Youth sports clinics 
  • Character lessons with elementary students 
  • Team reflection activities 
  • Case study discussions 

Getting Started

Every institution’s Champions of Character program will look different. Start small, build consistently, and allow the culture to grow. 

Educate

  • Teach the Core Values 
  • Facilitate conversations 
  • Use real-life examples

Engage

  • Create service opportunities 
  • Build community partnerships 

Empower

  • Develop student-athlete leaders 
  • Encourage team ownership 

Celebrate

  • Recognize character in action 

Champions of Character® is not just a program — it is a commitment to developing student-athletes who lead with character during competition, on campus, and beyond.

Have questions or ideas to share? Contact the Champions of Character® team.